Our Approach - Willow Growth Partners

We partner with founders at the early stages of their journey where we can be most helpful.

Where We Invest

First Institutional Capital

We invest in brands that have achieved ~$1M-$5M in revenue, with strong underlying metrics.

Lead Check

We prefer to lead with a check size ranging from $750k-$1.25M.

Focus Areas

Health & Wellness, Beauty, Personal Care, Apparel & Accessories, Food & Beverage, Baby and Home.

Commerce Enablement Technology

We invest in innovative commerce enablement technologies that sell into our brands.

How We Help

Operational Experts

We bring 20+ years of executive level operating experience and our companies have access to our Operating Partners and our LP sector specialists.


With our sector specific focus and deep networks we are able to find and place critical hires for our portfolio companies.


We work closely with our founders to determine the best capital partners who understand their industry and are aligned with their path.

Board Support

As seasoned board directors we actively work with our companies to provide the right guidance, oversight and support.

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