Investing in wellness as a way of life.
The Willow Way
We invest in and support a passionate group of founders building tomorrow’s iconic consumer brands.
Our strategy is rooted in three unique pillars:
Values-Led
Better for you, better for the world. Consumers today are demanding healthier options along with transparency and accountability from the brands they support.
Strong Fundamentals
We invest behind strong margins and unit economics. We look for compelling lifetime value metrics with predictable repeat purchasing, and a quicker path to profitability through capital efficiency.
Optimal Capital Structure
We lead the first institutional round of financing and believe that a rational and disciplined approach to valuing, capitalizing, and scaling brands provides the best path to a successful outcome.
We take a founder-first approach and view every investment we make as a true partnership.
Goodles
Bubble
Maev
Perelel
YSE
Dae
Coterie
Manscaped
Kosas
